Q.11. What does ROI stand for in marketing?
A) Return on Investment
B) Revenue Over Inflation
C) Relative Outreach Index
D) Retail Opportunity Indicator
A) Return on Investment
Q.12. Which stage of the product life cycle is characterized by rapid sales growth and increasing competition?
A) Introduction
B) Growth
C) Maturity
D) Decline
B) Growth
Q.13. Which of the following is NOT a commonly used pricing strategy in marketing?
A) Penetration pricing
B) Premium pricing
C) Parallel pricing
D) Skimming pricing
A) Penetration pricing
Q.14. A marketing channel involves:
A) The physical location of a store
B) The advertising budget of a company
C) The intermediaries involved in the distribution of a product
D) The pricing strategy of a product
C) The intermediaries involved in the distribution of a product
Q.15. What is the purpose of a marketing SWOT analysis?
A) To identify the best marketing channels
B) To assess a company’s internal strengths and weaknesses and external opportunities and threats
C) To calculate the return on marketing investment
D) To develop new product ideas
B) To assess a company’s internal strengths and weaknesses and external opportunities and threats
Q.16. What is the term for a marketing strategy that targets a specific group of potential customers with similar characteristics and needs?
A) Mass marketing
B) Niche marketing
C) One-to-one marketing
D) Undifferentiated marketing
B) Niche marketing
Q.17. Which of the following is an example of a push marketing strategy?
A) Running social media ads to attract customers
B) Offering discounts and promotions to retailers to encourage them to stock a product
C) Creating engaging content to attract organic website traffic
D) Conducting market research to identify consumer preferences
B) Offering discounts and promotions to retailers to encourage them to stock a product
Q.18. What is the term for the process of creating and maintaining a positive image for a brand or company?
A) Market research
B) Brand positioning
C) Public relations
D) Product development
C) Public relations
Q.19. Which of the following is a commonly used metric to measure the effectiveness of email marketing campaigns?
A) Click-through rate (CTR)
B) Gross margin
C) Inventory turnover ratio
D) Balance scorecard
A) Click-through rate (CTR)
Q.20. In marketing, what does the acronym AIDA stand for?
A) Awareness, Interest, Desire, Action
B) Attention, Interest, Decision, Acquisition
C) Analysis, Investigation, Discussion, Adaptation
D) Attract, Inspire, Deliver, Achieve
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