| Marketing aptitude MCQ Questions and answers for IBPS Clerks, Bank Exams, RBI, RRB, SBI Clerk, Bank Clerks etc. Examinations. |
Q.1. What is the primary goal of marketing?
A) Increasing shareholder value
B) Maximizing profit
C) Satisfying customer needs and wants
D) Reducing production costs
C) Satisfying customer needs and wants
Q.2. Which of the following is NOT one of the four Ps of marketing?
A) Product
B) Price
C) Promotion
D) Production
D) Production
Q.3. Market segmentation involves:
A) Combining all customer groups into one
B) Dividing the market into smaller, distinct groups
C) Ignoring customer preferences
D) Pricing products uniformly for all customers
D) Pricing products uniformly for all customers
Q.4. SWOT analysis stands for:
A) Strengths, Weaknesses, Opportunities, Threats
B) Sales, Work, Objectives, Targets
C) Strategy, Workforce, Objectives, Trends
D) Sales, Weaknesses, Opportunities, Targets
A) Strengths, Weaknesses, Opportunities, Threats
Q.5. Which of the following is an example of a marketing communication tool?
A) Product development
B) Public relations
C) Inventory management
D) Human resources management
B) Public relations
Q.6. In the marketing mix, “Price” refers to:
A) The cost of production
B) The value a customer perceives in a product
C) The amount of money customers are willing to pay for a product
D) The advertising budget
C) The amount of money customers are willing to pay for a product
Q.7. Which marketing strategy focuses on selling more of existing products to existing customers?
A) Market penetration
B) Product development
C) Market development
D) Diversification
A) Market penetration
Q.8. What does CRM stand for in the context of marketing?
A) Customer Relationship Management
B) Consumer Retail Marketing
C) Customer Resource Management
D) Competitive Relationship Management
A) Customer Relationship Management
Q.9. The process of gathering information about competitors and analyzing their strengths and weaknesses is known as:
A) Market research
B) Competitive intelligence
C) Consumer behavior analysis
D) Product development
B) Competitive intelligence
Q.10. Which of the following is a key element of a marketing plan?
A) Employee training programs
B) Financial accounting procedures
C) Marketing objectives and goals
D) IT infrastructure management
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