Limca Trophy is Related to Chess. In this blog, we will discuss about Limca Trophy. As we all know Limca is a popular brand of lemon and lime flavoured carbonated soft cold drink. In 1990, the Limca Company launched a competition called the Limca BookRecords to promote their company.
Limca Book Records competition is only for Indians, where Indians can take their place in this book among their extraordinary talent. However, this competition became very popular in India and Limca company got much better publicity.
Then in 2010 Limca Company started a chess competition called Limca Trophy. The Limca company awards the best in this competition. Although the competition was started to promote the company, the Limca Trophy was a boon to Indian chess players.
Because, chess is an Indian game. Although chess gained popularity in all the countries of the world, the popularity of India was very low. The Limca Trophy is a source of inspiration for Indians to play chess.